Franchise Agreement Definition Example

A franchise agreement is a legal contract that outlines the terms and conditions of a franchisor-franchisee relationship. The franchisor grants the right to use its brand name, business model, and products or services to the franchisee, who is responsible for operating a business under the franchisor’s guidelines. In this article, we will provide a definition of franchise agreement with examples to help readers understand its key components.

Franchise Agreement Definition

A franchise agreement is a license that grants a business owner or group of owners (the franchisee) the right to operate a business using the branding, products, and services of an established business (the franchisor). The franchise agreement outlines the terms and conditions of the franchisor-franchisee relationship, including the franchisee`s obligations and responsibilities, the franchisor`s obligations and responsibilities, and the fees or royalties that the franchisee must pay to the franchisor.

Example of Franchise Agreement

Let us take a look at a hypothetical example of a franchise agreement between a franchisor, a pizza chain, and a franchisee, who wants to open a pizza restaurant using the franchisor`s brand.

1. Grant of Franchise: In this section, the franchisor will describe what the franchisee is authorized to do under the franchise agreement, including using the franchisor`s trademark, trade name, and proprietary products and services.

« The Franchisor hereby grants to the Franchisee, for the term of this Agreement, the right and license to operate a pizza restaurant using the Franchisor`s trademarks and trade name, and to use all proprietary recipes, processes, techniques, and other intellectual property owned by the Franchisor in connection with the operation of the pizza restaurant. »

2. Fees and Royalties: This section of the franchise agreement outlines the financial obligations of the franchisee to the franchisor, including any initial franchise fees, continuing royalty payments, advertising fees, and other charges.

« The Franchisee shall pay to the Franchisor an initial franchise fee of $50,000, which is due upon the execution of this Agreement. The Franchisee shall also pay to the Franchisor an ongoing royalty fee of 5% of the gross sales of the pizza restaurant and a marketing fee of 2% of the gross sales. »

3. Term, Termination, and Renewal: This section outlines the duration of the franchise agreement, the terms for termination, and any options for renewal.

« The initial term of this Agreement shall be ten (10) years, commencing on the date of opening of the pizza restaurant. The Franchisee may terminate this Agreement with cause upon thirty (30) days` written notice to the Franchisor. The Franchisor may terminate this Agreement for any reason upon ninety (90) days` written notice to the Franchisee. The Franchisee may have the option to renew the franchise agreement for an additional ten (10) years upon meeting certain conditions. »


A franchise agreement is a legally binding document that governs the relationship between a franchisor and a franchisee. It outlines the rights, responsibilities, and obligations of both parties and sets the terms for fees, royalties, and renewals. As a professional, it is essential to understand the definition and examples of franchise agreements to edit and optimize content related to this topic effectively.